The Story of KidPitch
Hi, I’m Jessie, co-founder of KidPitch alongside my daughter, Layla.
I began working with children in college, supporting families navigating grief and complex medical challenges. Those early experiences shaped my deep respect for resilience and the importance of creating safe, supportive spaces for young people.
After earning my MBA, I launched my first business and later stepped into leadership roles in youth development and nonprofit growth. I eventually opened Storybrook Play Cafe, building a welcoming community space for families.
When our son received a complex diagnosis, I sold the cafe and began serving families through the Utah Parent Center, supporting children impacted by disability. That experience deepened my commitment to inclusion, confidence-building, and real-world preparation for all kids.
As technology rapidly changed, I began questioning whether our education system was truly preparing kids for the future of work. As I taught her and her peers about entrepreneurship, I noticed many believed success was simply about going viral. Few understood what it actually takes to develop, pitch, and build something meaningful.
I believed we could do better.
So I studied, consulted with educators and entrepreneurs, listened to parents, and most importantly, learned from kids. From those conversations, KidPitch was born.
KidPitch blends 25 years of experience in entrepreneurship, youth development, leadership, and inclusion. Layla and her peers continue to help shape the program, keeping it fun, relevant, and real.
Our Mission
We believe children are brilliant. They already have the creativity, curiosity, and ingenuity to solve real problems in their communities. What they often lack is opportunity, access to experiences that build confidence, and the belief that they are the right person to solve the problems they notice.
At KidPitch, we help kids develop the confidence to turn their ideas into action. Through hands-on, creative experiences, children build essential life skills like communication, problem-solving, leadership, resilience, adaptability, and financial literacy. They learn how to test ideas, overcome challenges, and keep going when things don't work the first time.
Whether they become entrepreneurs, artists, engineers, teachers, or community leaders, they discover that their ideas matter and that they have the power to create positive change.
Camps & Events